Zuyuto
PACKAGE DESIGN PROJECT
Fatal on the outside, vital on the inside: Zuyuto
Inspired by the demand for healthier alternatives to synthetic, overly caffeinated energy drinks, I set out to create a special promotional product that's as intimidating on the outside as it is good for you on the inside. Introducing Zuyuto: a new plant-based energy drink line that delivers a powerful and edgy experience, mirroring the intensity of traditional energy drinks but with a much healthier boost. Targeted towards young adults aged 20 to 25, Zuyuto combines intrigue with wellness.
The brand’s gothic-inspired logo uses sharp, medieval-style typography to evoke a dark, intimidating aesthetic, while an ‘angry apple’ icon adds a playful twist, symbolizing a plant-based drink with attitude.
