Innovate
BRAND IDENTITY PROJECT
Innovate 2022: premier tech conference
I conceptualized the visual identity for Innovate 2022, a premier tech conference that aims to bring together industry leaders, innovators, and tech enthusiasts to explore the latest advancements in technology. The goal was to create bold and exciting brand assets that successfully presented information in an organized, legible, and visually cohesive way.
The primary color palette of vibrant blue and purple was selected for its strong association with technology and forward-thinking innovation. To add a layer of depth and nostalgia, I incorporated a subtle bitmap texture, evoking early computer graphics. This visual element serves as a nod to tech history, bridging past and present while underscoring the conference's role in shaping the future of technology.
