Nuestra Casita
BRAND IDENTITY PROJECT
Conceptualizing a restaurant brand identity
Nuestra Casita is a family-friendly Mexican restaurant located in Los Angeles, CA. Inspired by the colorful, vibrant culture of Mexico, the brand sought to develop an identity that was inviting, homey, and authentic. Throughout the brand, there is a consistent use of rugged, hand-drawn illustrative elements and typography in order to evoke the inviting and authentic look that the restaurant envisioned. Additionally, the menu was meticulously handcrafted, incorporating embossed leather, suede, cotton rope, and textured paper to create a warm and inviting tactile experience.
Process for the logo creation
During the sketching phase, the restaurant's name was undecided between "Nuestra Casita" (meaning "Our Little Home") and "Mi Tierra" (meaning "My Homeland"). Ultimately, I chose the name "Nuestra Casita" to emphasize the family-friendly and homey atmosphere
My logo sketches featured iterations of traditional Mexican homes and cultural elements. The final logo was chosen as the best option for reinforcing the restaurant's cultural identity by featuring arches, sun rays, and agave plants, all of which are representative of Mexican heritage and tradition.
