Advertising
ADVERTISING CAMPAIGNS | RICH MEDIA
Advertising Campaigns
This is a selection of work produced during my time at NBCUniversal. It includes a variety of animated rich media advertisements created for different clients of NBCU’s Local Stations. The banner ads were trafficked on specific local station websites, while the static TV ads aired on the Peacock streaming platform.
The creative process was guided by each client’s unique brand guidelines, shaping decisions around color, imagery, and typography. Additionally, legal regulations and commerce best practices influenced elements such as wording, QR code placement, and calls to action, ensuring compliance and maximizing engagement.
